| International Publications |
Arts Marketing the Pocket Guide, Dr. Sharron Dickman, 1997, Centre for Professional Development (Australia)
Marketing Strategies for Arts Organisations, by Dr. Peter Steidl & Robert Hughes, 1997, published by the Australia Council
Targetting the NOW Generation, A case study on marketing the arts to 15 - 19 year olds, commissioned by Marketing the Arts in Oxfordshire, 2000 (United Kingdom)
Innovative Arts Marketing, by Ruth Rentschler, 1999, Allen & Unwin (Australia)
Arts Marketing, Keith Diggle, 1994, Rhinegold Publishing Ltd (United Kingdom)
Guide to Arts Marketing, Keith Diggle, 1984, Rhinegold Publishing Ltd (United Kingdom)
Making the Most of Marketing, Peter Neville-Hadley, 1987, The Parkgate Press (United Kingdom)
Marketing Workbook for Nonprofit Organisations, Gary J. Stern, 1992, Amherst H. Wilder Foundation (United States of America)
Marketing the Arts, Every vital aspect of Museum Management, The International Council of Museums, 1992, The Watermark Press
The Art of Self-promotion, Successful promotions by Writers, by Marele Day, 1993, published by the Australia Council
The Art of Self-promotion, Successful promotions by Visual Artists & Craftspeople, by Sue Forster, 1993, published by the Australia Council
Artists Handbook - Selling, by Judith Staines, 1993, AN Publications (United Kingdom)
Market the Arts, published by the Foundation for the Extension and Development of American Professional Theatre, 1983 (USA)
Commonsense Direct Marketing, by David Ogilvy, 1989, Drayton Bird (United Kingdom) |
| International Online Resources |
Fuel4arts
Fuel4arts.com delivers free marketing tools and ideas to professional arts marketers and artists. Proven to be a highly effective tool for arts professionals across the Tasman. New Zealand artists now have the opportunity to learn from and contribute to an on-line community of arts-marketers from around the world.
http://www.fuel4arts.com/
Sauce
Sauce is a section of the fuel4arts website that covers campaign planning, the design and production of promotional materials, media relations, advertising, sales promotion and direct marketing.
www.fuel4arts.com/sauce
Arts Professional
The UK's leading journal for the arts and cultural industries.
http://www.artsprofessional.co.uk/
Dramaticonline.com
The Australian cultural industry's online home, but featuring news and resources from across the globe.
http://www.dramaticonline.com/
Keith Diggle's Audience Development Site
Created by Keith Diggle, author of Marketing the Arts, Guide to Arts Marketing, and Arts Marketing, this website provides free access to his invaluable information and articles.
http://www.audience-development.co.uk/
Arts Management
Wordwide network and information resource for arts managers and cultural administrators.
http://www.kulturmanagement.net/
ArtsMarketing.org
A US-based marketing source for non-profit arts organisations.
http://www.artsmarketing.org/
Arts Council of England Website
The resources section of this website contains a number of useful publications, on-line resources and research papers related to arts marketing and audience development issues.
http://www.artscouncil.org.uk/
Arts Australia
Articles from around the world on arts marketing related topics.
http://www.artsoz.com.au/articles.htm
Arts Business Exchange
International visual art business web site offering articles, resources, streaming video and a bi-weekly electronic newsletter, Art Biz Bits.
http://www.artsbusiness.com/
Arts Journal
Weekly digest of arts and cultural news from around the globe.
http://www.artsjournal.com/
Arts Marketing Association
The AMA is the UK's professional development body for anyone involved in promoting the arts and cultural industries in the UK
http://www.a-m-a.co.uk/
Museum Marketing Tips
The Web's marketing tips and tools resource for museums, historic sites, zoos, aquaria, botanical gardens and heritage attractions.
http://www.museummarketingtips.com/ |
