Resources

NZ Statistics & Research SAVE YOURSELF A LOT OF TIME with the "aaa SUMMARY" column.

Source	Title	aaa SUMMARY	Description	Date
Culture & Heritage	Heart of the Nation - A Cultural Strategy for Aotearoa	aaa summary Statistics & Information On The Arts In New Zealand	Analysis of NZ Cultural Enterprises and Creative Industries, by Breakdown of the cultural sector, dynamics, the market, investment, strategic issues & statistics.	Jun-00
	Ministry Of Culture and Heritage: Reports and Publications		Online resource directory
( + Statistics)	Cultural Experiences survey 2002.			2002
( + Statistics)	A Measure of Culture: Cultural experiences and cultural spending in New Zealand 2003	aaa summary Statistics & Information On The Arts In New Zealand	Snapshot of New Zealanders participation in cultural activities, and their expenditure. Good section on barriers to participation.	2003
Tourism	Nelson's Story-Cultural Tourism Business Development;		Describes Nelson Bays Advocacy	Sep-01
	Demand For Cultural Tourism Phase Three	aaa summary Tourism facts & research	Summary of research Findings, Market guides - Consumer needs and motivation Also International Visitors Survey	2003
Creative NZ	Smart Arts - Marketing the Arts in New Zealand.		An introduction to arts marketing for artists and entry level publicists and producers.	Aug- 03.
	Arts Everyday; a survey of arts participation by New Zealand adults	aaa summary Statistics & Information On The Arts In New Zealand	National survey of arts participation in NZ	1999
	Portrait of the artist; a survey of professional practising artists in NZ		National survey of 1010 arts practitioners in NZ	Dec-03
	A Journey for Growth.  Published August 2000.		Research project into Audience Development for Performing Arts.
	The Tool Kit		A planning tool for community consultation and quality decision making in local authorities.	1999
	Know Your Audience. Published  for Creative NZ.		Profiles of audiences by art form. CNZ is able to run tailored reports on core data  An Auckland based report has been written from this data (see next).	Aug-00
Arts Advocates Auckland	Arts Research Data Analysis includingLiterature Review &Auckland-specific data	aaa summary Know your Auckland Audience	Extensive Auckland data with graphs.
	Arts About Auckland		Marketing the arts in the Auckland Region	2003
	Visit by UK Marketing specialists.		Arts About Auckland initiative. Presentations by leading British arts marketing specialists.	2003
	NZ arts Marketing Books		List of New Zealand arts marketing books.	2003
Univesrsity of Otage	Lifestyles Survey New Zealand Beyond 2000		Groups New Zealanders into seven categories based on lifestyle and consumer behaviour	2001